Top 10 Instagram Influencers 2020
Ever since its inception in 2010 by Kevin Stystrom, a graduate from Stanford University alongside Mike Krieger, Instagram has grown to become a trending and useful social media platform with over 1 billion daily users. Designed primarily for users to post photos and videos, you can also comment, like, and share other people’s posts. The platform has become the number one hub for entertainment, awareness, and branding, advertising, acquiring knowledge, selling products, photos, videos, and blogging. Instagram, without a doubt, offers marketers a golden opportunity for influencer marketing.
Who are the top 10 Influencers in 2020?
Often, Instagram influencer posts are sponsored by companies that in turn, offer payment to them depending on how their Instagram posts make the target audiences engage in the desired action, including purchasing, service subscription, or even attending the advertised function. There’s a vast number, probably millions of Instagram influencers spread across unimaginable niches from fashion, photography, music and much more. As you are in the process of choosing an Instagram influencer for your brand’s campaign, there’s the need to know the top Instagram influencers to better your knowledge about influencer marketing. But who are the top Instagram influencers this year? Here’s a list of the top 10 most followed Instagram influencers in 2020.
1. Top Instagram Influencers – Cristiano Ronaldo – 198m followers
On top of the list is the renowned football player Cristiano Ronaldo. The professional footballer gained his newly acquired status when he overtook Selena Gomez, a famous singer, and actress who had been holding this position over the two past years. Ronaldo, who usually posts from time to time on his Instagram account, now has over 190 million followers. He regularly documents the lives of both him and his growing family all year.
His account is full of numerous photos as well as videos in the soccer field. Cristiano has played soccer for Real Madrid, Portugal together Manchester United. When he was signed by Real Madrid for a whopping 94 million Euros from Manchester, he became the most expensive player in the world. He has transformed into an iconic character in the world due to his outstanding performance and has broken several records in terms of goal scoring.
2. Top Instagram Influencers- Ariana Grande – 172m followers
Ariana Grande is a sensational pop singer famous for top hits such a “Problem,” “Dangerous woman,” as well as “Bang Bang.” She started her career as a child and got into Broadway at the tender age of 15 and later on landed roles in small TV shows before landing a significant role in “Victorious.” Sher late starred in “Sam and Cat” before diving into her musical career. She has since then released several albums, including “Yours Truly,” and won prestigious awards in the music world, including one Grammy. She has 150 million followers on Instagram. Her account Instagram feed depicts an extremely high profile pop life, interacting with other celebrities together with videos and photos of her incredible performances.
3. Top Instagram Influencers- Selene Gomez – 166m followers
Selena Gomez is famous for singing, acting, producing TV shows, and being an activist for mental health. People best know her for her role in “Wizards of Waverly Place,” a Disney TV series and her tops hits, including “It ain’t me,” “Wolves,” and “If you want it to come and get it.” The number of Instagrammers who follow her reduced when she became less active on the platform, with most of her posts being ads for brands she campaigns for, including Puma.
4. Top Instagram Influencers- Dwayne Jonson – 169m followers
Dwayne Johnson became famous when he was still a professional wrestler with WWE between 1996 and 2004 and was commonly referred to as the Rock. He later ventured into acting and became well known for his role in “The Mummy returns,” a fantasy adventure movie. He has since acted in several other films and TV shows and enjoyed the most success due to his character as Luke Hobbs in “Fast and Furious.” Dwayne loves posting selfies and fun work out routines that give him his great physique and keeps garnering him more followers on Instagram.
5. Top Instagram Influencers- Kim Kardashian – 157m followers
Kim Kardashian is a famous American personality. It has received international recognition due to her personal life through her family hit show dubbed “Keeping up with the Kardashians” premiered in 2007. Her strong online presence has also led to her landing roles in several films, including “The Disaster” Movie. She’s also a businesswoman with has released different products bearing her names such as perfumes and shoes. Her exposure became even stronger when she married African American rapper Kanye West. Kim always posts selfies, videos, and photos about herself and her family especially her children with Kanye frequently. Some of her photos are usually spark lots of controversy and geared towards attracting more followers.
6. Top Instagram Influencers- Kylie Jenner– 147m followers
Kylie Jenner is also a popular American reality TV personality, social media personality, businesswoman, and socialite. At the tender age of 21, Kylie became the world’s youngest billionaire after Mark Zuckerberg in 2019, listed on Forbes. She is part of the Kardashian Jenner family and has started in the reality TV show “Keeping up with the Kardashians,” among others. She also has her cosmetic line known as Kylie cosmetics. Kylie posts her exquisite lifestyle on her Instagram account in luxurious pools, private jets, designer outfits, and mansions to captivate the minds of instagram enthusiasts.
7. Top Instagram Influencers- Beyonce Knowles – 138m followers
Beyonce Knowles is a famous African American singer, dancer, actress, and record producer. She was the lead singer in the sensational R&B singing group, Destiny’s child that kick-started her successful career in the music world. She later became a solo artist and sold over 100 million records. She’s also best known for starring in thrilling films such as “Obsessed,” “Dream Girls,” and “The Pink Panther.” Her followers on Instagram increased when she got married to famous African American rapper Jayz. She focuses on posting herself in stylish outfits on Instagram rather than her personal life.
8. Top Instagram Influencers- Leo Messi– 141m followers
Leo Messi is a professional Argentine footballer considered as one of the world’s best soccer players. He plays forward for both the Argentina national team as well as Spanish Club Barcelona. Leo Messi usually posts soccer shots of him and also continues to garner more followers due to photos and videos of his personal life that depict him as the ultimate family man making him even more appealing to Instagrammers.
9. Top Instagram Influencers- Neymar – 131m followers
Neymar is also a famous professional Brazilian soccer player. He plays forward for both the Brazilian National team as well as for the French Club. Neymar began his successful football career when he was only 11playing for Santos between 2003 and 2013. He has won several awards in soccer, including the Brazil Footballer of the Year in 2011. Newmar is an enthusiastic Instagrammer and always posts remarkable videos and pictures of him at the gym, meeting famous peoples and hanging out with friends to give his fans the Instagram chill.
10. Top Instagram Influencers- Taylor Swift– 125m followers
Taylor swift is a celebrated American singer and has also come to the limelight for sparking celebrity feuds, acceptance speeches, dating many celebrities, and winning several prestigious music awards. She has sold over fifty million albums and more than 150 million single downloads. The singer has also won more than 10 Grammy awards, more than 12 country music awards, among other exquisite awards. Some of her greatest hits include “Red,” “Sparks Fly,” and “Shake it off.” She sure knows how to captivate the minds of her followers with mysterious clues hidden within her posts and fun photos.
It’s quite evident that Instagram influencers can have a big when it comes to a brand reach. They usually have big audiences that keep growing by the day, and their followers already trust them. You can grow your Instagram followers with BRSM also to get you started on your path to become a Instagram influencer! With over one billion users, Instagram is accessible and digestible, presenting a much easier way to reach audiences.