SoundCloud Profile Optimization Tips
SoundCloud is, undoubtedly, an amazing platform for discovering and sharing music. It’s so effective that it has been the stepping stone for various big-time artists such as Kygo, Fetty Wap, Post Malone, and others to get discovered.
In truth, you can say that SoundCloud is more like the LinkedIn of the world of music. It’s a special platform where professionals in music connect with music fans who are hungry for quality content. SoundCloud is a favorite of musicians, A&Rs, music managers, producers, radio hosts, label representatives, influencers, podcast hosts, and venue owners.
It’s right to see the platform as an effective marketing tool for musicians. To get the most out of it, however, you have to optimize your profile to make it more discoverable. Here are a few tips to get you started:
Pick an appropriate name
Your display name serves the purpose of representing you as a brand. If thus, it is bad, confusing, or irrelevant, it will have an adverse effect on your marketing. Some artists think that it’s a good idea to use unique names that are different from their stage names. That, however, is not a wise thing to do.
Using a unique name makes it hard for your fans to find and connect with you on SoundCloud. To avoid such a problem, you should make it a priority to optimize your profile URL and profile name (the two are different). For the best results, pick a name that is in line with your public brand such as your stage name. You should also use a short, easy to remember profile URL with your profile name in it
Including links to your website and social networks makes it easier for your fans to connect with you in a deeper manner. SoundCloud is a perfect platform for you to host your music, but it’s not meant to be anyone’s social platform.
In that light, including links to your social platforms makes it easier for you to connect and communicate with your fans better. The main platform links that you should consider adding are Facebook, Instagram, Pinterest, Twitter, G+, and Tumblr.
Add a bio and contact information
A bio is an effective way to create a strong impression and let other SoundCloud users know more about you. It’s important to focus on who you are, what type of an artist you are, where you are from, and what accomplishments you have made over time. Whether you are an established or upcoming artist on SoundCloud, never underestimate the importance of having a good bio.
Your bio should be accompanied by your contact information or the contact details of your manager. That way, if someone would like to work with you, it will be easier for them to reach you for a discussion. Failing to include your contact information means that you don’t have a defined process for bookings and studio sessions.
Highlight songs using spotlight
It’s important to highlight your newest or most favorite playlists and tracks. That’s because they might earn you more followers and/or instigate positive engagement from your fans. SoundCloud will put your most recent tracks to the top of the list by default. However, you can highlight up to five tracks or playlists of your choice. That way, they will appear at the top of your profile, so that your fans can discover them first.
Have a profile image
A lot of users don’t bother to know more about a SoundCloud artist who does not have a profile image. To avoid a situation where some fans skip your profile because it does not have an image, it’s a good idea to include a high-quality image that sends a message. According to SoundCloud, an ideal profile image should measure 500 x 500 and be under 2MB.
Use genre and mood tags
One of the major strong points of music is that it evokes emotions, and that’s important to users looking for new tunes. You should be specific about what you are offering by using genre and mood tags. That can make all the difference when undecided users are trying to make a decision of whether to click play.
There you go. Six amazing ways to get you started with optimizing your SoundCloud profile for the best results. After optimizing your profile, always remember that there are other important things to do to make your profile grow such as buying Soundcloud plays from BRSM.IO!
Such things include engaging followers, creating high-quality music, engaging with other artists, and others. You should also organize your Soundcloud playlists to make them interesting to your fans as well as the other music professionals that you interact with.