Any YouTube creator can tell you that managing a channel is plenty of hard work. The 10-minute vlog you watched probably took the creator hours to develop the content and edit the video and now he has to wonder why Youtube views dropped!
So, when YouTubers start complaining about dropped views and subscriptions, they’re talking about losing the income that helps them keep creating entertaining videos for our amusement.
Recently, the platform is ablaze with creators trying to get the word out about YouTubes new algorithm update, and how it’s affecting their channels revenue.
If you’re a YouTube creator, and you can’t understand why your Youtube views and likes suddenly dropped, then this article should give you some insight into your situation.
Why Do Youtube Views Drop? Unauthorized Content
Before 2006, Facebook was in its infancy, people were still using Myspace, and YouTube was a relatively obscure content platform on the internet. Sure, millions of people loved YouTube, and that’s what prompted Google to buy the company in 2006.
Google paid a whopping $1.6-billion for YouTube, which at the time was a hefty sum for a tech firm. A decade later, it would prove to be a valuable investment for the world’s largest search engine.
Unfortunately, with Google coming on board, YouTube had to clean up its act. Previously, anyone could upload any form of content to the platform. As a result, Google insisted on a massive cleanup and purge of the copyrighted material and this may be the reason your Youtube views dropped!
A Brief Timeline of YouTube
After the 2006 sale of YouTube to Google, the platform experienced rapid growth in its user base. Between the years of 2008 and 2011, YouTube experienced a jump in content production on the platform. The amount of video uploaded to YouTube increased from 10-hours every minute to 72-hours a minute.
In 2011, YouTube passed the milestone of achieving 1-trillion views, with users watching over 3-billion hours’ worth of content every month. At this stage, creators were racking in cash from Google AdSense, with some creators making obscene amounts of money with the strategy. The top-tier YouTubers were earning over $1-million per month from advertising revenues. In these days they didn’t have to worry about their Youtube views dropping.
After YouTube rose to prominence in 2011, the platform became a favorite stomping ground for comedians, writers, and independent filmmakers to showcase their talents. The monetization model started earning these creator’s significant monthly checks on top of their regular income streams.
However, starting in 2012, YouTube began altering its search algorithm. The company was trying to compete with streaming services like Netflix, and the updates were an attempt to increase user engagement of the platform. As a result, the algorithm chose to promote videos with a length of 10-minutes or more, over viral video clips with millions of views.
2015 was the peak of YouTube. During this era, creators were making a killing off of ad revenue from the platform. As a result, new superstars started to emerge, such as “PewDiePie,” a Swedish gamer that currently has over 100-million subscribers and counting.
2016 – The Year of Change
Unfortunately, 2016 saw massive changes to the platform affecting creators. It seemed harder to get videos into the recommended section, and even PewDiePie noted that he was receiving less traffic due to his videos no longer appearing in the recommended section.
Many creators started talking about leaving the platform for alternatives, and the unrest in the creator community continued. At the same time people were starting to ask why their Youtube views dropped.
Adpocalypse 2017
During February 2017, PewDiePie got himself involved in YouTube’s first big scandal. The creator involved himself in an anti-Semitic piece of content that ended up with YouTube demonetizing his account.
At the same time, advertisers started to complain to YouTube management about their ads playing before graphic content or videos promoting terrorism. In the wake of the complaints, YouTube aggressively changed its policies and updated the algorithm to demonetize any channels producing sensitive content deemed inappropriate for advertising.
This event sparked the first “adpocalypse” on YouTube, with some creators seeing their income plunge as much as 90%.
2018 – The Year YouTube Changed Forever
If we had to find one event that changed YouTube forever, it would have to be Logan Paul’s walk through the Aokigahara forest in Japan, otherwise known as the “suicide forest.”
Logan finds a body in the forest and mocks the situation. However, the YouTube community found this disrespectful, along with the advertisers on the platform.
As a result of his antics, Logan Paul inadvertently started the next round of suppression on advertising revenue for creators. YouTube began to identifying trouble-maker accounts and demonetizing or banning them at a dizzying pace.
2019 – Content Suppression
In 2019, YouTube is a very different space compared to 2006. With billions of viewers, YouTube commands the attention of most of the developed world and emerging markets. However, the platform developed an unusual political stance after the 2016 election, as well.
Today, Silicon Valley is silencing the voices of anyone challenging the establishment. Conservative YouTubers find their accounts demonetized or banned for indiscriminate reasons. The wave of demonetization continues, and YouTube continues to censor content it deems unworthy for public consumption.
Why YouTube Views Dropped?
There could be a multitude of reasons why your YouTube views are dropping. If your channel is not advertiser-friendly, then YouTube will limit your reach, and demonetize your videos. You can also forget about ever reaching the recommended videos section.
YouTube is trying to move away from its traditional role as a platform for independent creators. Instead, it wants to move more into the premium content space to compete with other companies like Netflix. It was this motivation that’s sparked the launch of YouTube Red.
Today, YouTube places further restrictions and qualifying criteria on creators to make it challenging to build an account you can monetize. As of 2018, YouTube requires creators to tally 4,000-hours of watch time on their channel, and at least 1,000-subscribers, to qualify for monetization.
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Why Do Youtube Views Drop? It’s All in the Algorithm
If you run a relatively small channel, and you find yourself going backward in views and subscriptions, then you could be a victim of the algorithm defining YouTube content laws. Check to see if your content meets the YouTube community guidelines.