Facebook ad campaigns seem more beneficial when they are launched with video ads. Quite frankly, video ads have the tendency to capture an audience’s fancy and keep them engaged continually. However, you’ll have to put a few useful things together in order to create Facebook video ads that will sustain viewers’ interest.
Recently, Facebook video ads have been deemed one of the most effective ad formats for keeping audiences engaged on Facebook. Finally, below are some of the tips you need for better Facebook video ads.
TARGET MOBILE DEVICES ONLY WHEN THEIR USERS ARE ON WI-FI CONNECTIONS
In order not to use much data, Facebook users often deactivate the autoplay option on their mobile devices. Luckily, you can take advantage of those using the autoplay option but the downside to this is that your video ads might not play if those users are browsing on slow internet connections. Obviously, this could give viewers an awkward experience and discourage them from further engagement with your video ads.
Meanwhile, the good news is that it’s pretty easy to prevent such disappointment. All you need is targeting mobile devices only when their users are on Wi-Fi connections.
MAKE GOOD USE OF THE THUMBNAIL
One common thing is that lots of Facebook users don’t like using the autoplay option on their mobile devices and this will prevent video ads from playing automatically. Since it is certain that many of your audiences will have deactivated the autoplay option, you will have to customize some captivating thumbnail for your Facebook video ads.
Creating a captivating thumbnail is very important because your video ads won’t play until your audience clicks on them. Images are arbitrarily chosen from the video but if you think none of the images is captivating enough, it is advisable that you upload one of the images you prefer for the thumbnail.
MAKE YOUR VIDEO ADS BRIEF AND CAPTIVATING
While making your video ads, you have to bear in mind that some people’s Facebook news feeds can be overwhelmed with posts and videos. Due to this, such people are very quick to decide on the posts/videos to attend to. Therefore, your video ads should be brief and straight to the point. On the average, you can keep the duration of the video ads within 10-15 seconds and more importantly, ensure the ad is tailored to the attention of viewers. Your video ads could amazingly keep your audience engaged if it would capture their attention within 5 seconds.
You can also try our Facebook video views service to get that extra boost you need to gain peoples attention quick. When people see that your Facebook videos has a high amount of views they are more likely to watch the entire Facebook video. Views on Facebook videos are very important and act as social proof your video is good or not.